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IKEA is a company that provides a fascinating lens through which to understand Russia’s place in global perspective. Indeed, the formidable physical presence of these megastores and their ongoing success is representative of an emerging consumer market and a lifestyle of the twenty-first century to which many in the Russian middle class seemingly aspire. As a powerful multinational company, IKEA also stands for a business ideology and case study of entering and navigating the Russian market. As such, the company, its brand, stores, and megamalls all sit at the intersection of social and political themes in contemporary Russia.