IKEA Cafe music video

IKEA Cafe music video

Both hilarious and ambiguous, this music video features a cast of assumed IKEA employees who dance to the tune “Party Rock Anthem” composed by the popular American electronic dance music duo, LMFAO. Dressed as a head of broccoli, orange moose, teddy bear in pajamas, and hot dog, the characters run around a store causing some amount of mayhem, but mostly confusion to the bemused passersby who watch them. As a visual artifact the video is a phenomenal expression of the way that IKEA might be thought of by at least a small part of the Russian population who is willing to adopt the silly charade of running around filming a music video in IKEA wearing ridiculous costumes. Even if they are employees (which is an unconfirmed assumption) this supports the idea of a company culture that would inspire and encourage (or at least not repress) such a fun pastime to take place in the store during business hours.

Jenna Louie

modest vlasov. "IKEA-DYBENKO 2013 Russia." Youtube.com. Accessed May 5, 2014. https://www.youtube.com/watch?v=3kPgmbcZJKk.

December 13, 2013.